Back to Basics: Strategy summarizes the thoughts of strategists like Sun Tzu, Machiavelli, Von Clausewitz, Mao… Also great thinkers like Charles Darwin and John von Neumann.

The aim is to give you the essentials for a sanity check on your strategy; to give you the Really Big Picture. This booklet is about the wood, not the trees, a quick read of no more than fifteen minutes.

We get inundated with information and opinions. I believe that we get clarity by going back to basics, by cutting out the clutter and focusing on what is absolutely essential. It is by un-learning that we sometimes learn best.

Use this booklet as a checklist, but not as a recipe. Remember, strategy is not a programme, but an attitude.

Extract: Back to Basics - Strategy extract.pdf

Format: 115 x 160 mm, 30 pp.

Author Info:

Dr Bertie du Plessis had a brilliant academic career and has been a guest lecturer in 5 different disciplines at South African tertiary institutions and for the Morgan University Alliance’s MBA programme in South Africa. He writes on media events and marketing trends for Rapport newspaper and is the author of the Official 1998 Year of Science and Technology Calendar as well as being a published essayist.

Du Plessis is an accomplished fine artist and he is represented in public and private collections in South Africa, the USA, Canada and the UK.

He is an expert facilitator who focuses on strategic positioning for enterprises, projects and products.

Visit his MindPilot concept consultancy at www.mindpilot.co.za or email him at bertie@mindpilot.co.za . Read more about the author at: http://www.stellenboschwriters.com/duplessisb.html

Other Business & Professional titles