How do we incorporate strategy in everything that we do? Can we make our lives and businesses more meaningful with a practical strategic approach?

The authors of this book suggest that it is not only possible, but that it can be a powerful tool to enrich our lives and provide focus to our thoughts and relationships. They describe, with business case studies enriched by examples from other walks of life, a simple process to guide our strategic thinking. The basic process is not new, but the practical application is both thought-provoking and powerful – to be used in business, in society and to empower individuals to think differently about everyday problems. They challenge consultants, business schools and strategy practitioners to become more practical in the approach to strategy. This will demystify strategic thinking, not only to enrich the lives of ordinary people, but also the discipline in general.

The authors form part of the team of the Supply Chain Management Centre, Department of Logistics, University of Stellenbosch. Go to www.gaining.co.za for a measuring tool that precedes strategy.

Extract: Practical Guide to Strategy extracts.pdf

Format: 175 x 245 mm, 193 pp.

Also available in CD-ROM and PDF format.

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